Professionally, I am a digital marketing specialist with broad experience in both online and offline marketing of fashion, beauty, and luxury brands. I have direct experience in the development, management, and marketing of e-commerce websites. I am a social networking fanatic and have been responsible for international social media strategy at one of the largest beauty brands. I have experience driving both online and in-store sales through e-mail marketing, online advertising, search engine marketing, SEO, social media, CRM, mobile, and media partnerships. Most importantly, I have a passion for internet strategy and consumer behavior in the world of Web 2.0, 3.0, and beyond.
Personally, I might be considered young, urban, and professional, but I am not a yuppie. I adore dancing of all kinds, from ballet to salsa. I'm a certified Zumba instructor, though don't actually teach. I love a good infographic, which is probably why Wired is one of my favorite mags. If I could travel around the globe more often, I would. I love to explore cuisines from around the world, and occasionally cook them myself. I'm obsessed with my homebase, New York City, and try to take advantage of all it has to offer.